Uashmama's magazine

The arrival time was forecast for 4 o’clock and this time, at least, our group was on time. We left Montecatini, bound for Baratti and Papulonia aboard a Jeep fitted out with every comfort. In front of us, my Mum (Emanuela) with her Renault Kangoo, that she loves so much, filled to the brim, one might have thought we were leaving forever!

It was low season, so there weren’t many tourists about and the locals eyed us suspiciously, they were aware that we were not the “average tourist” out for a bit of relaxation.

This is the second edition of Uashmag and we have lots of new arrivals, so we are thrilled to continue our journey through trends, ideas and stories, some that have even taken us back to our childhood.

Once Upon a Time there was a rich fabric merchant. He travelled far and wide, buying and selling his wares all over the Far East. He was a very lucky man with a lovely family; a beautiful and kind wife and four lovely daughters, each one prettier than the next.

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Novel Written by Chiara Marconi

Illustrations by Yasuko Takahashi

Everything was ready. The ship was loaded  with all the goods and the sailors awaited the signal from the merchant to start their adventure. The man embraced all his women and said: “I’m leaving with your faces etched in my thoughts. I have been away many times, even for a long time, but this time is different. I’ll be back, whatever happens, rich because I have you, waiting here for me."

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Novel Written by Chiara Marconi

Illustrations by Yasuko Takahashi

UASHMAMA products are not dictated by the seasons. Every Paper Bag, hand-bag or accessory can be defined as all year round. However, our products can follow a mood that is dedicated to a particular season. By using a Paper Bag in a warmer colour, for example to keep soft wool blankets, wood for the fireplace or simply home and table accessories like placemats, napkin rings or a lampshade to prepare the table for Christmas, creates a winter feeling.  

With this magazine, we will tell you what's happening around the
world and in the UASHMAMA family (events, fairs and parties).
With two annual releases we will try to transmit our passion,
because we want you to love UASHMAMA as much as we do.