HAVE YOU EVER THOUGHT OF A WASHABLE PAPER SHOE?

THE HOTTEST NEWS OF THE SUMMER: THE UASHMAMA WASHABLE PAPER SHOE

09/06/2021
by Carolina Ceccotti

Elegant or sporty, a sandal or a boot, the shoe is a must for every activity. 

Italians love their shoes.  Footwear is something we know a lot about.  Shoes are what define us, what we show off to our friends, what we look at in the mirror before we go out. 

Elegant or sporty, a sandal or a boot, the shoe is a must for every activity. 

Think about how many kilometers we’ve covered in the shoes we own, how many floors we’ve walked on, how many places we’ve visited.  Some stay with us for life, others only until they last, and others we don’t have the heart to throw away.  The shoe is life.  It tells a story that we at UASHMAMA want to be part of. 

WHY UASHMAMA SHOES?

With expertise in artisan footwear, Marco Marconi, a founder of UASHMAMA, has originated a new venture with the desire to combine the elegance of the classic shoe with the comfort of a model that also reflects the philosophy of our company: sustainability. 

He has created a beautiful, comfortable shoe suitable for all occasions and for the times we live in. 

These are shoes that are the very essence of UASHMAMA: tradition that meets innovation. 

ph: Robert Kerr
ph: Robert Kerr

THE GAIA SANDAL

Our goal to introduce shoes into our family of products has finally become a reality.  After years of studying and perfecting our AGGO® washable paper, we have achieved a strength and durability that allow us to make a shoe entirely of washable paper: the GAIA the first of a long series. 

Available in three colors, GAIA is a summer sandal—soft, comfortable, and resilient—which you can wear for a day in the city or at the beach, to go to work or to party with friends. 

It’s chic, sporty, and versatile. 

Just put it on and start walking.  Go anywhere.  Go with UASHMAMA!

ph: Robert Kerr
ph: Robert Kerr