Never as today we are aware of the huge environmental situation we’re all facing. Thanks to the medias that everyday provide us with several information, we’re able to supervise the amount of waste that are daily made, from all of us. We’re talking about harmful waste, for our Earth, which is hosting us.
The UASHMAMA crew wants to be aware of a duty: working hard to create our circle of life, a real circular economy. We’re use to regenerate new material from the waste we produce.
Today, by recovering and reconverting this material, we achieved a 20% reduction of the waste we usually consume every day.
The labels we’re used to sew into our bags, the decorative tags, the washable-paper sack bands: all of these items comes from re-used waste.
Moreover, the non-compliant products with troubles originated by wrong colours or prints, get re-used as a packaging material.
Converting a waste into a good looking, simple, innovative, true to tradition and functioning product is not taken for granted.
It’s like taking care of your body: keeping yourself in a good shape requires hard work. As much as our washable paper!
We strongly believe in our actions, in the planet we’re living in and in our UASHMAMA little world, that will help us to make a real difference.