..something able to answer to all of these questions, the most common ones and the more specific and technical ones: a life-style that is reflected in the love for the family and for our homes everyday life.
The story about four sisters goes around the world but always goes back to the starting point, a raw material: AGGO, the washable-paper fabric, a result of a need: to give birth to a necessary product, nice and useful, thanks to the real Made-in-Italy philosophy as well.
UASHMAMA is dedicated to our mother but to Mother Earth too, as She lives through the basic concepts of our production:
Simplicity: we keep the taste for the beauty and for the simple things. From here our life philosophy is born. We try to make some trivial objects simply unique in their kind.
Tradition: we respect Italian tradition, which teach us how to decorate the dining table for our guests in the warmest way; how to use pieces of furniture into our home, just to make it comfortable and pleasant.
Functionality and innovation: we often use to wonder: what do we need we cannot find? We craft an useful, functional, washable and durable product, born from realneeds, with a particular care to design and creativity.
Sustainability: our washable paper comes from controlled and sustainable cultivations. We use organic cotton. Our leather gets tanned with vegetal dyes, through ancient traditional methods in Tuscany.
These are UASHMAMA guiding principles, born to express our life style and to welcome you into our family. We officially inaugurate the Spring with the beginning of our column and we celebrate those who everyday teach us that life must be respected.
Greeting to all the mums!
Greetings to Mother Earth!