On 12th June 2023 UASHMAMA took part in an event hosted by the popular German magazine Style in Progress.

The event was held during Pitti Uomo week, an important and famous week in Florence dedicated to menswear. The title of the event was “The Future is Wide Open” and it took place in the beautiful inner courtyard of the 25 Hours Hotel in Florence, very close to our UASHMAMA Store!

UASHMAMA beautifully styled the location with our LaPaper Placemat, Pizzo Coaster, Pizzo Ring and Lampshade Toge Toge, all strictly in Sole and Denim summery colour variants! The results were stunning, showcasing the beautiful colours of summer in an idyllic outdoor setting. 

For the occasion UASHMAMA gifted the guests with a woven wristband with Style in Progress Logo.